Despite the abundance of data, floating around us
Story: In the USA, a father went to one of the well-known big stores, outrageous, complaining why his teenage daughter has been receiving all those email ads about babies related items such as diapers etc. The store realized the father’s position and apologized…
Two weeks later, the father came back to apologize to the store management as it turned out that the daughter is pregnant !!
The store basically runs customers’ behavior and historical purchases data to predict what would be the next item they want to buy, and basically tailor make an ad for them. So if a person buys
Data is beautiful science that could revamp the way we look at the world. It is the drive-train for future decisions, it is the livelihood of predictive analysis, and it is promised game-changer.
AS LONG AS IT IS USED to serve the common good purposes.